Good Water was a service our team designed at Global Service Jam 2016. It provides homeowners with a rainwater collecting and filtering system, which not only helps reduce water usage and save money, but also contributes to bringing clean drinking water to kids in developing countries.
Project Duration: 3 days
Teammates: Dennis Flood, Anushree Jain, Irena Sidovsky
Personal Contribution: Process Co-design, Paper Prototyping, Photo Shoot, Prop Design
Short video as our final deliverable:
After the Jam revealed its secret theme this year, we did a full on brainstorm of what industries we could tap in before we decided on tackling this issue. We knew we wanted to work on something that helps manage rainwater collecting.
Utilizing the worksheet provided by the Jam, we discussed what opportunities our product will have and what our users’ goals and needs might be.
From reaching out to customers via advertisements to continue engaging customers after they become users, we mapped out a complete experience journey.
Main steps in the ideal customer journey includes: 1.Sees Ad Placement, 2.Reaches out to Good Water, 3.Schedule An Onside Consultation, 4.Receives Good Water Estimate, 5.Becomes Good Water Customer, 6.Installation, 7.Using, 8.Receive Updates from App/Emails, 9.Engage in Community Activities.
After our first demonstration, mentors pointed out that at this point we still lack a clear customer voice from the journey, so we did more brainstorming. Inspired by Tom’s Shoes’ business model, we finally solidified our target customers to homeowners who are intrigued by the idea of helping kids in the developing countries by purchasing our products.
By acting out a typical user journey, we gained deeper understanding of what touchpoints and channels each step of the journey covers, as well as the parties we want to involve in the service process.
Business Model Canvas
By thinking in terms of key aspects of our business model, we were able to see how to make sure the our service is feasible and scalable.
We put together the movie you saw at the beginning of this article as the final deliverable to demonstrate our service to the Jam. Good Water – Global Service Jam Chicago 2016
Get feedback. Iterate. Just do it.
Jam offered each team at least three rounds of demo and feedback sessions, but our team were actively seeking users to test our service prototype to validate our assumptions. Every piece of feedback led to effective iteration. And getting our hands dirty by acting out the service even among our team was helpful in terms of visioning the touchpoints throughout the journey.
Possible next steps: there are a lot of unpolished details, given that this is a time-limited project. However, dig into details on our products and state policies on rain water collecting will definitely be our next steps.