Reimagine Jawbone Up’s Sleep Section
Among the many fitness trackers in the market now, Jawbone was one of the first to offer a product with a strong focus on sleep monitoring and vibration alarm feature. After all, getting enough sleep is every bit as important as getting enough exercise. What does the user expect from the product then? Is it good enough?
“The sleep function is pointless, the only thing it does is to ask you to sleep early, instead of telling you how you are doing and what you should do in order to make you sleep better”
– Apple App Store Review
That was a painpoint worths exploring to me. After all, using a smart app to control a piece of hardware that tracks your health data is still pretty new idea to the market.
I started my research by doing a competitive analysis of the two fitness rivals Jawbone & Fitbit to grasp a sense of the current market. You can see from the competitive analysis chart that the two are quite neck-to-neck in this fitness tracker market. And I think Jawbone is winning in its product/app functionality because it incorporated sleep monitor and smart alarm (vibrating alarm) into its product first, and it has a unique feature called “smart coach”.
I interviewed 6 users for my research. The interview covered their demographic, activity behavior, dietary habits and sleep habits, etc. I picked users who are mainly office workers or graduate students who sit still a lot during the day and are generally concerned about their lifestyle and sleep quality.The goal is to identify a pattern in their behaviors, and learn about their expectation of the product.
Context of Use
After the user research, I know now when and where and how they interact with the product’s sleep function. Now let’s lay out the context within of these interactions. In most cases, users are alone or in a rather intimate environment when they utilize the sleep function.
Usability Testing with prototype Version 1 to see if users can complete my designed tasks successfully. It turns out only 50% of the users had successfully completed my assigned tasks.
Based on my user research, I decided to add the comparison function to the sleep section and redesigned parts of the current UI.
Insights: main type of users utilize sleep function as a private tool, and a secondary type of users are willing to share and compare their sleep information with their teammates. High motivation points are right after getting up in the morning; before going to bed at night.
Low fidelity wireframes of the main content groups. I did the wireframes to understand the current app design’s content strategy and information architecture.